Frequently Asked Questions

What is Reliable Verified?

Reliable Verified is an independent verification program that evaluates how a specific product, service, or offering is publicly represented.

Verification focuses on representation integrity – not performance, outcomes, or endorsement.

What does verification confirm?

Verification confirms that an offering’s public-facing representation meets the Reliable Representation Standard within a defined review scope.

This includes:

Clarity of what is being offered
Proportionality of claims
Responsible presentation of limitations
Internal consistency
Absence of materially misleading language

What does verification not mean?

Verification does not mean:

Performance is guaranteed
Outcomes are certified
The offering is recommended or superior
Regulatory or safety compliance is certified
All marketing everywhere has been reviewed

Buyers remain responsible for due diligence and suitability evaluation.

Is Reliable Verified an endorsement?

No.
Reliable Verified does not endorse, recommend, or rank offerings.

Verification confirms representation integrity only, not quality, performance, or value.

What is reviewed during verification?

Reliable conducts a bounded review of:

A small number of directly related public-facing pages
Primary representations of the offering

The review is:

Limited in scope
Non-exhaustive
Focused on representation, not outcomes

Do you verify performance claims?

No.
Reliable does not test products, validate results, or certify performance.

Quantitative claims are evaluated only for responsible presentation and context, not accuracy or achievement.

Are testimonials verified?

No.
Testimonials are treated as third-party opinion.

Reliable evaluates how testimonials are used, not whether the testimonial statements are true.

What happens if an offering is declined?

If an offering does not conform to the Reliable Representation Standard:

Verification is not granted
The applicant is informed of non-conformance
The Standard is provided for reference

Declines are not published.

Can verification be revoked?

Yes.

Verification may be revoked if:

Public representations materially change
The Verified mark is misused
Integrity standards are violated

How long does verification last?

Verification is valid for a defined term.

At renewal:

The offering is reviewed under the current version of the Reliable Representation Standard

Material changes may require re-review.

Do companies have to display the Verified badge?

No.
Use of the Verified badge is optional.

When used:

It must link to the official verification listing
It may not imply endorsement, certification, or guaranteed outcomes

Can Reliable Verified be used in sales or marketing?

Yes – provided it is used accurately.

Verification may be referenced only for:

The specific offering verified
Representation integrity
The active verification term

Is Reliable independent?

Yes.

Verification decisions are made independently.
Fees cover evaluation and administration and do not influence outcomes.

Who is Reliable Verified for?

Reliable Verified is for:

Buyers seeking trustworthy context
Vendors committed to transparent representation
Organizations that value credibility over exaggeration

How do I apply?

Applications are offering-specific.

You can apply by submitting:

A defined product, service, or offering
Its primary public-facing representation

Apply for Verification